December should be a happy time for small business owners. Your cash registers should be full or you should be enjoying holiday parties. But to borrow a phrase, December, 2017 is going to be small business’s terrible, horrible, no good, very bad month. This month, a number of decisions will be made or considered with …
50 Shades of Green
Wish lists aren’t just for boys and girls. We small businesses have them too. What tops yours? More customers? More sales? More money? Here’s a list of ideas to help bring in more customers, more sales, and more money this holiday season. Email newsletters with a holiday theme Customer appreciation events Extended holiday hours 2018 …
12 Absurdly Easy Ways to Make More Money
Want to make more money in your small business? Who doesn’t? Usually, when small business owners think of ways to make more money, they consider things that are pretty tough, like developing new products or services, opening new locations, or adding an eighth day of the week so they can work 24/8 instead of just …
7 Guilt-Free Ways to Spend Money
Get ready: the best shopping day of the year is coming this week. You can find bargains, discover great and unique gifts, meet your neighbors, and feel good about every dollar you spend. It’s Small Business Saturday—the Saturday after Thanksgiving—and it’s coming this Saturday, November 25. It’s fun to go shopping on Small Business Saturday. …
Small Biz Winners and Losers in the Tax Bill
If you’re a small business owner hoping to get a tax cut under proposed Republican tax reform, pay close attention. While there will be a few small business winners, most small business owners will see no benefit, and you might be one of the many small business losers. While both the House and Senate bills …
Fight Flu Season with Wellness-Enhancing Tips for your Office
Cold and flu season has arrived. And your small business workplace may be the breeding ground for all those germs. For a small business, having a healthy workforce is especially critical. With fewer workers, when even one person is out sick, it’s tough to handle the workload. And healthy workers are more productive. According to …
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7 Small Biz Low-Tech, No-Tech Secrets
Oh, you think you’re so smart, don’t you? In your small business, you’ve mastered social media. You’re a whiz at Facebook, Instagram, Twitter, LinkedIn, Pinterest, or some other social media platform. Or all of the above. And you don’t just use technology for marketing, you’ve already moved most of your small business applications to the …
Last-Minute Trade Show Prep
Yikes! The trade show you’ve signed up to exhibit at is only a week away, and you’re not sure you’re completely ready. Don’t panic. I’m here to help. I’ve teamed up with Staples to help make sure your trade show is a success, no matter how soon it’s coming. What’s a success? You build brand …
Cracking the Mystery of Retailer Success
“Sometimes, I feel like I’m in a Nancy Drew mystery. I just wish I had her little roadster.” Pam Hammond—owner of Paddington Station, the “eclectic emporium” in Ashland Oregon—certainly seems like a grown-up version of the clever, perky girl sleuth, faced with one challenging dilemma after another. Today’s biggest mystery for small business owners like …
