Startup Sally. Venture Vic. Paul Pasta. Midlife Mary. These customers are vitally important to my small business. And none of them are real. They’re a few of the “personas” we’ve devised to help us in our product development process. Some of the most important “customers” for your small business may not be real people at …
Hire Your Way To Growth
Let’s make this the year to HIRE in your small business. Why? Because you want to grow your business, that’s why. One of the things most small business owners and entrepreneurs want most is growth. They want to see their business expand, with more customers and higher sales and profits. But one of “Rhonda’s Rules” …
So You Think You Want to be a Consultant?
Let’s say you’re an expert in a field but got laid off from your job. Or you have skills but can’t find permanent work that pays enough. It may be time to become a self-employed consultant. Consulting is a great way to own your own small business. I know, because I was a consultant for …
